The launch builds on the success of the first series of Santa Rosa laptops, which have done exceedingly well in the Middle East.

LG has introduced three models equipped with the latest IntelCentrino Duo Mobile Technology, which is based on Intel Core?2 Processors. The laptops include the 12-inch R200 series, and the 14.1-inch R405 series, and the 15.4-inch E500 series.

Commenting on the line-up, Mr. K.W. Kim, President, LG Electronics Middle East and Africa, said:

'We have endeavoured to create a range of notebook products that are technologically superior but also uniquely designed. LG is also the first brand to release the Santa Rosa range in the region. We are aiming to satisfy consumers who are looking for premium technology that is also design-led.'

The Santa Rosa platform consists of IntelCore?2 Processer, ATI Mobility? RadeonX2300HD graphics and SRS Tru Surround XT sounds. Additionally, the latest wireless technology equips these laptops with faster and seamless connectivity.

The R200 and R405 models are packed with the Intel turbo memory that has a markedly improved speed of programme-loading and booting, and with the wireless LAN IntelNext-Gen Wireless-N that shows a maximum speed of 270Mbps - five times faster than the existing models.

'Intel's latest platform has given LG the ability to create a wider portfolio of products that provide increased value to the customer. Complete mobility and innovative technology have improved our means of communication and we are proud to be a part of this phenomenal process,' added Mr. Kim.

In addition to the impressive technology packed into the Santa Rosa laptops, a truly unique element stands out even further. A 2.5-inch LCD window with touch-button interface is located at the top right hand corner of the laptop's cover. The original piano black design forms a sophisticated base to the series.

The 12.1-inch LG Widescreen Multimedia Powerhouse R200 supports independent graphics, built-in ODD and SRS WOW HD sounds, delivering the most powerful multimedia performance in sub-notebooks. Embedding a Port Replicator, which is rare with 12.1-inch notebooks, the R200 offers high expandability.

The 14.1-inch LG Widescreen Entertainment Notebook R405 is the Santa Rosa platform model of the already released R400. In addition to specifications including 1.3MP webcam and 160GB HDD, it features wave patterned high glossy design, as well as the IntelCore?2 Duo Processor T7700, and NVIDIAGeForceGo 8400M GS graphics, delivering an upgraded performance.

The 15.4-inch LG Widescreen High Performance Notebook E500 is equipped with the Intel Core 2 Duo processor T7100, 160GB HDD, up-to-date graphics NVIDIAGeForce8400M G, 1.3 million-pixel webcam, and an inlaid numeric keypad, appealing to consumers who want high-performance specifications at competitive prices.

The new products will be available through LG's channel partners at GITEX Shopper 2007, which runs at the Airport Expo Dubai from September 6 to 13. In celebration of its new launches, LG is also offering buyers of its products the opportunity to win fabulous prizes, including Mercedes cars, 32-inch plasma TVs and MP3 players.

LG unveiled a mega-promotion aiming at the customers in the UAE, Oman and Qatar, titled 'The Life's Good Experience'. The promotion offers huge prizes to customers upon buying LG display or media products during GITEX and Ramadan.